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Table 1
Q1 Favourite brand
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          5         3       2         1       4         -       5

Brand B                        3         2       1         1       2         -       3
                              60%       67%     50%      100%     50%        -%     60%

Brand D                        1         -       1         -       1         -       1
                              20%        -%     50%        -%     25%        -%     20%

Brand E                        1         1       -         -       1         -       1
                              20%       33%      -%        -%     25%        -%     20%

                                                                                                                             Page 2
Table 2
Q1 Favourite brand
by Q2 Other brands considered
Base: All respondents

                           Total Brand A Brand B Brand C Brand D Brand E Brand F Brand G Brand H Brand I Brand J    None

Total                          5       4       4       5       -       2       -       4       2       1       2       -

Brand A                        -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand B                        3       3       3       3       -       2       -       2       1       -       2       -
                              60%     75%     75%     60%      -%    100%      -%     50%     50%      -%    100%      -%

Brand C                        -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand D                        1       -       1       1       -       -       -       1       1       -       -       -
                              20%      -%     25%     20%      -%      -%      -%     25%     50%      -%      -%      -%

Brand E                        1       1       -       1       -       -       -       1       -       1       -       -
                              20%     25%      -%     20%      -%      -%      -%     25%      -%    100%      -%      -%

Brand F                        -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand G                        -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand H                        -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand I                        -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

Brand J                        -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

None                           -       -       -       -       -       -       -       -       -       -       -       -
                               -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%      -%

                                                                                                                             Page 3
Table 3
Q2 Other brands considered
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          5         3       2         1       4         -       5

Brand A                        4         3       1         1       3         -       4
                              80%      100%     50%      100%     75%        -%     80%

Brand B                        4         2       2         1       3         -       4
                              80%       67%    100%      100%     75%        -%     80%

Brand C                        5         3       2         1       4         -       5
                             100%      100%    100%      100%    100%        -%    100%

Brand D                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand E                        2         2       -         1       1         -       2
                              40%       67%      -%      100%     25%        -%     40%

Brand F                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand G                        4         3       1         1       3         -       4
                              80%      100%     50%      100%     75%        -%     80%

Brand H                        2         -       2         -       2         -       2
                              40%        -%    100%        -%     50%        -%     40%

Brand I                        1         1       -         -       1         -       1
                              20%       33%      -%        -%     25%        -%     20%

Brand J                        2         2       -         1       1         -       2
                              40%       67%      -%      100%     25%        -%     40%

None                           -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

                                                                                                                             Page 4
Table 4
Q1/Q2 All brands considered
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          5         3       2         1       4         -       5

Brand A                        4         3       1         1       3         -       4
                              80%      100%     50%      100%     75%        -%     80%

Brand B                        4         2       2         1       3         -       4
                              80%       67%    100%      100%     75%        -%     80%

Brand C                        5         3       2         1       4         -       5
                             100%      100%    100%      100%    100%        -%    100%

Brand D                        1         -       1         -       1         -       1
                              20%        -%     50%        -%     25%        -%     20%

Brand E                        3         3       -         1       2         -       3
                              60%      100%      -%      100%     50%        -%     60%

Brand F                        -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Brand G                        4         3       1         1       3         -       4
                              80%      100%     50%      100%     75%        -%     80%

Brand H                        2         -       2         -       2         -       2
                              40%        -%    100%        -%     50%        -%     40%

Brand I                        1         1       -         -       1         -       1
                              20%       33%      -%        -%     25%        -%     20%

Brand J                        2         2       -         1       1         -       2
                              40%       67%      -%      100%     25%        -%     40%

None                           -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

                                                                                                                             Page 5
Table 5
Q3 Brand seen advertised
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          5         3       2         1       4         -       5

Brand A                        5         3       2         1       4         -       5
                             100%      100%    100%      100%    100%        -%    100%

Brand B                        2         1       1         -       2         -       2
                              40%       33%     50%        -%     50%        -%     40%

Brand C                        3         1       2         -       3         -       3
                              60%       33%    100%        -%     75%        -%     60%

Brand D                        4         3       1         1       3         -       4
                              80%      100%     50%      100%     75%        -%     80%

Brand E                        1         -       1         -       1         -       1
                              20%        -%     50%        -%     25%        -%     20%

Brand F                        2         -       2         -       2         -       2
                              40%        -%    100%        -%     50%        -%     40%

Brand G                        3         2       1         1       2         -       3
                              60%       67%     50%      100%     50%        -%     60%

Brand H                        2         2       -         1       1         -       2
                              40%       67%      -%      100%     25%        -%     40%

Brand I                        2         2       -         1       1         -       2
                              40%       67%      -%      100%     25%        -%     40%

Brand J                        3         2       1         1       2         -       3
                              60%       67%     50%      100%     50%        -%     60%

None                           -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

                                                                                                                             Page 6
Table 6
Q4 Rating of service
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          5         3       2         1       4         -       5

Very good (5)                  2         1       1         -       2         -       2
                              40%       33%     50%        -%     50%        -%     40%

Quite good (4)                 1         -       1         -       1         -       1
                              20%        -%     50%        -%     25%        -%     20%

Neither good
nor poor (3)                   1         1       -         1       -         -       1
                              20%       33%      -%      100%      -%        -%     20%

Quite poor (2)                 -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Very poor (1)                  1         1       -         -       1         -       1
                              20%       33%      -%        -%     25%        -%     20%

Net good                       3         1       2         -       3         -       3
                              60%       33%    100%        -%     75%        -%     60%

Net poor                       1         1       -         -       1         -       1
                              20%       33%      -%        -%     25%        -%     20%

Net difference
(good minus poor)              -%        -%      -%        -%      -%        -%      -%

Mean score                   3.6       3.0     4.5       3.0     3.8         -     3.6

95 percent as lower case or *, 99 percent as UPPER CASE or **

                                                                                                                             Page 7
Table 7A
Q4 Rating of service
Base: Males

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          3         3       -         1       2         -       3

Very good (5)                  1         1       -         -       1         -       1
                              33%       33%      -%        -%     50%        -%     33%

Quite good (4)                 -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Neither good
nor poor (3)                   1         1       -         1       -         -       1
                              33%       33%      -%      100%      -%        -%     33%

Quite poor (2)                 -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Very poor (1)                  1         1       -         -       1         -       1
                              33%       33%      -%        -%     50%        -%     33%

Mean score                   3.0       3.0       -       3.0     3.0         -     3.0

                                                                                                                             Page 8
Table 7B
Q4 Rating of service
Base: Females

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Total                          2         -       2         -       2         -       2

Very good (5)                  1         -       1         -       1         -       1
                              50%        -%     50%        -%     50%        -%     50%

Quite good (4)                 1         -       1         -       1         -       1
                              50%        -%     50%        -%     50%        -%     50%

Neither good
nor poor (3)                   -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Quite poor (2)                 -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Very poor (1)                  -         -       -         -       -         -       -
                               -%        -%      -%        -%      -%        -%      -%

Mean score                   4.5         -     4.5         -     4.5         -     4.5

                                                                                                                             Page 9
Table 8
Q4 Rating of service
Base: All respondents

                                        Gender             Age             Number in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+    Diff
                                                                                       male vs
                                                                                        female

Total                          5         3       2         1       4         -       5       -

Very good (5)                  2         1       1         -       2         -       2       -
                              40%       33%     50%        -%     50%        -%     40%      -%

Quite good (4)                 1         -       1         -       1         -       1       -
                              20%        -%     50%        -%     25%        -%     20%      -%

Neither good
nor poor (3)                   1         1       -         1       -         -       1       -
                              20%       33%      -%      100%      -%        -%     20%      -%

Quite poor (2)                 -         -       -         -       -         -       -       -
                               -%        -%      -%        -%      -%        -%      -%      -%

Very poor (1)                  1         1       -         -       1         -       1       -
                              20%       33%      -%        -%     25%        -%     20%      -%

Mean score                   3.6       3.0     4.5       3.0     3.8         -     3.6       -

95 percent as lower case or *, 99 percent as UPPER CASE or **

                                                                                                                            Page 10
Table 9
Q1/4 Conversion rate : %favourite / % considered
Base: All respondents

                                                                            Number
                                        Gender             Age            in h/hold
                           Total      Male  Female     16-34     35+       1-2      3+

Brand A                        -%        -%      -%        -%      -%        -%      -%

Brand B                       75%      100%     50%      100%     67%        -%     75%

Brand C                        -%        -%      -%        -%      -%        -%      -%

Brand D                      100%        -%    100%        -%    100%        -%    100%

Brand E                       33%       33%      -%        -%     50%        -%     33%

Brand F                        -%        -%      -%        -%      -%        -%      -%

Brand G                        -%        -%      -%        -%      -%        -%      -%

Brand H                        -%        -%      -%        -%      -%        -%      -%

Brand I                        -%        -%      -%        -%      -%        -%      -%

Brand J                        -%        -%      -%        -%      -%        -%      -%

None                           -%        -%      -%        -%      -%        -%      -%
